About Pinterest Marketing Strategies
We write practical guides to Pinterest marketing strategy for bloggers, shops and small businesses: how to plan it, what to post, how to set up boards, and how to tell whether it is working.
What we cover
The site is deliberately small. Each guide answers one question in depth:
- Pinterest marketing strategy: The full strategy in seven steps, and the techniques that make each step work.
- Pinterest marketing plan: A one-page plan you can copy, and what the first 90 days look like.
- Pinterest content strategy: What to post, in which format, and a rhythm you can keep up.
- Pinterest board strategy: How many boards, what to call them and how to keep them tidy.
- Pinterest for bloggers: Set up once, pin every post several ways, and keep readers coming.
- Pinterest KPIs: The one number to track for your goal, and a monthly report to keep it honest.
- Pinterest ads strategy: When to advertise, which objective to pick and how to judge the spend.
- Best Pinterest marketing tools: Nine tools scored on Pinterest SEO, time saved and price, with SiteToSocial at #1.
- Best AI tools for Pinterest marketing: Seven AI tools for pins, design and ads, ranked, with SiteToSocial at #1.
- Pinterest marketing for small business: What to pin for a shop, a service or a local business, in a few hours a week.
- Pinterest marketing for ecommerce: Catalogs, fresh product pins and shopping ads, and how to see the sales they bring.
- Pinterest marketing for Shopify: What the free Pinterest app sets up, what it leaves to you, and how to track sales.
- Pinterest marketing for Etsy sellers: What to pin from your shop, and how to measure it when you cannot add the tag.
- Pinterest marketing for coaches: Pins that lead to a free resource, then to a client, within Pinterest's ad rules.
- Is Pinterest marketing worth it?: Who it pays off for, who should skip it, and how to test it.
How we research
- Pinterest's own sources first. Platform facts come from Pinterest's help center, business site, newsroom and its quarterly results filed with the SEC. Each guide lists its sources at the end.
- Dated checks. We note when we last checked our sources, currently November 5, 2026. Pinterest changes features and wording often; if a page of theirs disagrees with ours, theirs wins and we want to know.
- No invented results. We do not publish traffic numbers, case studies or test results we have not seen. Examples are labeled as examples, and time estimates are labeled as our estimates.
- Plain advice. Where something is a judgment call, such as how many boards to start with, we say so and explain the reasoning.
How we rank tools
Most of what we recommend uses Pinterest's free tools. Where a paid tool saves real time, we name it, describe what it does and give the price from its own pricing page on the date we checked. Tools are scored on published criteria and weights, such as how much of the work they do and whether they use Pinterest's own search data; the full method is in our ranking of Pinterest marketing tools. On that method SiteToSocial is currently our #1 pick, because it is the only tool we compared that turns the pages of a website into keyword-led pins and posts them every day.
Who writes the guides
The guides are written and maintained by the Pinterest Marketing Strategies editorial team. We update them when Pinterest changes something that affects the advice.
Corrections and questions
Spotted something out of date, or have a question a guide does not answer? Email [email protected]. We read every message and correct errors quickly.